Honda Financial Services expands its footprint in Switzerland through an agreement with CA Auto Bank

Honda Financial Services (Honda Bank GmbH), based in Frankfurt am Main, has expanded its business in Europe: in November the company signed a new cooperation agreement with CA Auto Bank (part of the Crédit Agricole group), which became its financial partner in Switzerland for the motorcycle sector.

Thanks to this partnership, today Honda Financial Services is active – with the support of its banking partners – in 15 European markets, in addition to Germany and Spain where Honda Bank is directly present. Volker Boehme, Managing Director of Honda Financial Services, said: “I am convinced that our business expansion strategy will be strengthened in conjunction with the expertise of Honda Bank and CA Auto Bank and that we will be represented in the Swiss market with an excellent offering. With this additionally cooperation agreement, we have now completed the expansion of our cooperation business in continental Europe. So far, we have had a good year in the financing and leasing business with our partner banks and Honda dealers. In the new year 2024, we will be able to additionally expand our support for Honda as a central marketing component of European Honda sales and are aiming for clear growth”. Federico Berra, Managing Director of CA Auto Finance Suisse, the local branch of CA Auto Bank, affirmed: “CA Auto Finance Suisse is proud to partner with Honda Financial Services in Switzerland, offering customers and motorcycle dealers our experience and the quality of our white label financial services. The partnership with Honda is a confirmation of CA Auto Finance’s ability to support brands in their growth strategies on the market, thanks to the experience gained over the years as a white label provider”.